It’s not rocket science, but sometimes the best way to find the product you want is via a search engine. I don’t mean a major search engine like Google or Yahoo or Bing. I mean the internal search engine of a particular retail website.
For example let’s say you have found your way to the website of Magnetic Therapy Bracelets. That may be because you found the site itself via a mainstream search engine Maybe you looked up something like copper bracelets for arthritis or magnetic healing bracelets or something like that. Alternatively, maybe you were already familiar with their site and have even bought from them before.
Whatever brought you there, you have now arrived and you are looking to buy a sports bracelet. But you don’t yet know which one. All you have at this stage is a rough idea of some of the criteria that will form the basis for your purchasing decision. How do you go from there?
Well a good start would obviously be to call up the website’s internal search engine. You do this by clicking on the words All Bracelets in the top left corner.
This will show all the products on the main screen on the right, or at least about 40 of them – the rest will be on other pages that can be called up by clicking the right arrow or page number at the bottom of the screen (not visible in the screenshot below).
More important however is that the bar on the left will have changed to a search bar offering many different options:
It is into the search bar that you make your selections. Suppose, for example, you are interested in bracelets for men, within the £20 to £35 price range. In the section marked Suitable Mostly For, you would tick the box Men by clicking inside it. This would already cause the selection on the main screen on the right to change to showing only men’s bracelets and those that are unisex.
But then you would also drag the slider boxes on the left and right of the slider bar until the minimum price on the left is £20 and the maximum price on the right is £35. The selection of bracelets that meet these criteria would change on the screen in real time as you are doing this.
The other features can be used in the same way.
You can even combine different features. Say you want to choose between a classic Titanium bracelet and a Bio 4 (in one) Elements, but in either case, you don’t want extra strong magnets or weak magnets. You select the elements that you want by clicking (and thus ticking) their respective boxes and you also check the intermediate magnetic strengths of 3 and 4.
If you don’t do this last step for the magnetic strength, then although all four of the boxes under strength will remain unticked, it will be as if they have all indeed been selected as far as the internal search engine is concerned! In other words, the search will include bracelets with magnets of all available strengths.
This is an important point to remember. If you tick even one box within a section of the search bar (Theme, Strength, Suitable Mostly For, etc) then all the other items in that box are deemed not to have been selected. But if you don’t tick any of the boxes within a section of the search bar, then all of the items in that section are deemed to have been selected.
To put it another way, the default with all the boxes unticked is that everything is selected. When you tick a box within a section of the search bar, you are telling the internal search engine: “Only include this/these item(s) from this section in the search.”
As you make these selections, you don’t have to click on any “Search” button or magnifying glass icon, instead the selection to the right on the main screen again changes in real time, as illustrated below.
And that’s how the job is done. Simple really.